Sarah Jackson

Sarah is the founder and Managing Director of Hatter’s Digital Agency, a people-first marketing agency working with ambitious organisations to turn marketing from a collection of activities into something that genuinely supports the business.

Since founding Hatter’s in 2020, Sarah has built the agency around a deliberately broad view of marketing, spanning strategy, content, digital, SEO, paid media, email and brand. Her work increasingly sits at the point where marketing, business strategy and technology meet, helping organisations work out not simply what they should be doing, but why.

She is also the founder of Wundrr, a marketing decision-intelligence platform being developed to help businesses understand audience behaviour and make better marketing decisions. Early validation work has already produced significant improvements in campaign performance, and Sarah is currently developing the platform towards commercial launch and investment.

Alongside her own businesses, Sarah works with founders and leadership teams on strategy, positioning and growth, and has become particularly interested in the gap between what businesses think their customers are doing and what their behaviour actually tells us. Her approach is rooted in curiosity, experimentation and an occasionally inconvenient tendency to ask “but why are we doing it that way?” She is particularly drawn to complicated problems, businesses in periods of change, and ideas that don’t fit neatly into an existing box.