Steven Roberts' Previous Collaborators

we

listen

learn

build

brilliant organisations together.

The Friends

The Friends

We are a group of friends joined by a common ambition to help organisations survive, thrive and scale.
We are experienced leaders and builders of teams, organisations, businesses and cultures.
We use our 100s of years of experience to help grow businesses and organisations we believe will have a positive impact on people lives and the environment.

Dr Steven

Roberts

Founding Non Executive Director (NED) @ ConceptionX
Founder @ SR&F

Erica

Neve

Co-founder of Yoak
Trustee @ Eden Project

Mark

Davies

Retail and Business Finance Industry Leader @ Davies

Jane

Nuttall

HR Leader & Leadership Development Facilitator

Javed

Ahmad

Investor, Director & Business Coach

Andy

Gray

Managing Director @ M C Kelly
Owner @ Elston Farm

Ellie

Ford

Chief People Officer @ ZINC VC

Gi

Fernando

Chair & Entrepreneur Across a Portfolio of Organisations

Andrew

Stewart

Senior Partner @ Kearney
Chair @ Arville Holdings

Naqi

Rizvi

Senior Propositions Manager @ Barclays

Alan

Turner

Transformation Consultant
Founder @ Cantava

Charlie

Casey

Culture & Customer Experience Specialist

Mark

Van Weegen

Board Advisor & Strategist

Brian

Sharkey

Co-Head of Innovation Ecosystems, Investor Coverage, Industry @ Barclays Innovation Banking

Elaine (Els)

Draper

Management Consultant

Barnaby

Davis

Chief Strategy & Information Officer @ Charities Aid Foundation

Professor Philip

Treleaven

Professor & Director of UK Financial Computing Centre @ University College London

David

Sales

Managing Director @ First Ascent Group

Professor Karen

Cham

Co-Director @ The BRAINS Lab
NED & Trustee @ UK Government Pension Scheme

Nigel

Howell

Chair
Business Mentor
Strategic Advisor

Jon

Hope

CEO @ CodeBase

Charlie

Dawson

Partner & Founder @ The Foundation

How We Support

01
Business strategy
& planning
02
Project planning
03
Customer acquisition & retention
04
Financial planning
& modeling
05
Fund-raise, investors & bankers
06
Governance & managing risks
07
Sustainable business growth
08
Listening
& support
09
Team & culture building

Founder Testimonials

Omar Tufayl
Founder of
LOOPSIO

Steven brings a rare combination of integrity, clarity, and genuine care for people combined with an infectious can-do and let's-go energy that motivates everyone to action around him. His network and experience have opened critical doors at the right moments for us at LOOPSIO, while his ability to listen and challenge constructively makes difficult decisions feel grounded and collaborative. He is the kind of first champion every founder hopes for.

Dr. Riam Kanso & Agata Zborowska
Founder of
Conception X

Steven has been a consistent source of encouragement and a true champion of both our team and Conception X’s mission since the very beginning. As a board member, he’s brought deep innovation experience, practical guidance and confidence to challenge us with the right questions at the right moments. His support has helped us navigate key decisions and has made a meaningful impact on our journey. Without Steven’s support, it would have been much harder!

Dr. Prantar Mahanta Tamuli
Founder of
Tattva

Steven is one of those rare people who is genuinely open, honest, and deeply principled. He truly cares about people, about the world, and about doing things the right way, and that value-driven mindset shows up in everything he does. His experience with people and the breadth of his network have been invaluable, opening countless doors for Tattva at critical moments.

Professor Rose Luckin
Founder of
Educate Ventures Research

Steven has given us something far more valuable than his time. He has pushed us, with real intellectual rigour and genuine curiosity, to understand our customers at a depth we hadn't previously reached: not as an exercise, but because he believes it is the foundation of everything. Coming from outside the education sector, his questions are often the sharpest: why does this matter, to whom, and how do we know? That challenge has fundamentally changed how we think about the value we create. He is one of the most unusual and gifted people I have encountered: inventive, energetic, and entirely without ego.

Romario Ellis
Founder of
OuterCircle

Steven has been one of the most important mentors and sounding boards in my journey as a founder. From the very early stages of building OuterCircle, he brought a rare combination of deep experience, calm perspective, and genuine care for both the mission and the person behind it. Steven doesn’t “advise” in a transactional way - he listens first, challenges thoughtfully, and helps you see the bigger picture without ever imposing an agenda.

Omar Tufayl
Founder of
LOOPSIO

Steven brings a rare combination of integrity, clarity, and genuine care for people combined with an infectious can-do and let's-go energy that motivates everyone to action around him. His network and experience have opened critical doors at the right moments for us at LOOPSIO, while his ability to listen and challenge constructively makes difficult decisions feel grounded and collaborative. He is the kind of first champion every founder hopes for.

Dr. Riam Kanso & Agata Zborowska
Founder of
Conception X

Steven has been a consistent source of encouragement and a true champion of both our team and Conception X’s mission since the very beginning. As a board member, he’s brought deep innovation experience, practical guidance and confidence to challenge us with the right questions at the right moments. His support has helped us navigate key decisions and has made a meaningful impact on our journey. Without Steven’s support, it would have been much harder!

Dr. Prantar Mahanta Tamuli
Founder of
Tattva

Steven is one of those rare people who is genuinely open, honest, and deeply principled. He truly cares about people, about the world, and about doing things the right way, and that value-driven mindset shows up in everything he does. His experience with people and the breadth of his network have been invaluable, opening countless doors for Tattva at critical moments.

Professor Rose Luckin
Founder of
Educate Ventures Research

Steven has given us something far more valuable than his time. He has pushed us, with real intellectual rigour and genuine curiosity, to understand our customers at a depth we hadn't previously reached: not as an exercise, but because he believes it is the foundation of everything. Coming from outside the education sector, his questions are often the sharpest: why does this matter, to whom, and how do we know? That challenge has fundamentally changed how we think about the value we create. He is one of the most unusual and gifted people I have encountered: inventive, energetic, and entirely without ego.

Romario Ellis
Founder of
OuterCircle

Steven has been one of the most important mentors and sounding boards in my journey as a founder. From the very early stages of building OuterCircle, he brought a rare combination of deep experience, calm perspective, and genuine care for both the mission and the person behind it. Steven doesn’t “advise” in a transactional way - he listens first, challenges thoughtfully, and helps you see the bigger picture without ever imposing an agenda.

Our Charter

Friends & Founders we work with must:

1

Have ideas that can have a significant positive impact on peoples & the environment.

2

Be obsessed with your customers' wants & needs.

3

Have a willingness to listen & adapt.

4

Bring enthusiasm & curiosity.

5

Be a hard worker.

6

Be kind & thoughtful.

7

Be open & honest.

How it Works

We have no prescribed terms of what we expect in return for our help. For the first 6 months all the help we give is free (we estimate it to be worth £10,000). After 6 months, you and your Friend can set the terms of the relationship going forward.
We want to build a relationship of trust where the Founder(s) want to really feel they have received value and friendship, and want to continue that relationship.
In turn we want you to follow Our Charter, and be open to building a trusted relationship with your new Friend.

1

Sign up to Our Charter and fill out the form below or send your business idea to hello@srandf.com

2

We match you to the Friend we think is best able to help you.

3

You meet with the Friend to see if you get on.

4

You and the Friend agree ways of working and test these out over the following months.

5

After around 6 months, you review next steps with your Friend and determine whether to continue, and on what terms. Lets see!

Plans with purpose

Monthly Club
$3,999
/mo
Perfect for on-going work.
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Website design
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Mobile app design
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48 hours av. delivery
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Dedicated Slack channel
Book your spot
Landing Page
$1,500
$2,500
/mo
Best choice for landing pages
Webflow Development
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Get in Touch

If you are a founder interested in working with SR&F, fill out the form below to get in touch.
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