After Cambridge (undergrad & PhD in Geophysics), I founded a software company for oil firms, then spent 30+ years at Barclays. I rose through Operations and change management to COO of the UK Bank. My pivot came under CEO Ashok Vaswani's digital transformation mission. Leading this uncomfortable but revelatory change in the "mobile-first" era, I learned humility and listening, engaging customers and colleagues beyond transactions. This led to creating Digital Eagles, then Eagle Labs, focusing on emotional connection and community-building. I worked extensively with UK university innovation and startup ecosystems, learning from leaders like Sir John Timpson and Julian Richer about organisational culture. Now I hold multiple NED roles, co-founded ConceptionX, and serve as Visiting Professor at Huddersfield and an IET Fellow. SR&F builds on these experiences and my network of colleagues, customers, academics, and experts (the trusted Friends at our core).We believe we can help organisations grow through:

• Inspiring curious, customer-focused colleagues
• Building emotionally connected customer communities
• Navigating business growth challenges
• Improving listening to colleagues and customers

My experience, curiosity, and commitment to learning can help you maximise your organisation's potential.