Erica helps founders and funders navigate the critical thresholds where ownership, governance, and capital decisions shape the future of their organisations. As co-founder of Yoak, she focuses on keeping purpose alive as businesses grow and evolve - building models that endure without selling out. Erica's experience spans scaling start-ups, designing transformation programmes for global corporations, and advising early-stage ventures. Alongside this, she serves as a trustee or board member with organisations including Eden Project, CIVA & CIVA Invests, and AimHi Earth. She also helps steward one of the core work streams for the Earth Funding Lab, reimagining philanthropic money flows. What drives Erica is creating structures and partnerships that allow purposeful enterprises to thrive: organisations that stay true to their values while accessing the capital and governance they need to succeed. Erica has worked with organisations ranging from climate and regeneration initiatives to education, inclusion, finance and global corporations including Google, HSBC, and Amazon.