Charlie is the founder of The Foundation, which was established in 1999 and is a proudly independent management consultancy helping organisations achieve customer led success. Easy to say, harder to do. Charlie helps clients to see the world from the outside-in, exploring new perspectives to connect with what customers really value, and to find new and better ways to create it. Doing this well takes belief in a senior team – belief that inconvenient truths from customers matter, and that doing things quite differently can work in addressing them. By doing this well, organisations earn customers decisions that matter to them – to buy or not, to stay or not, to support or not – with focus and clarity. Which leads to them succeeding in ways that have strong foundations. Charlie co-wrote the book, The Customer Copernicus, published in 2021, describing how whole organisations can do this well over numbers of years, acting as customer pioneers, going first to make things better for the people they serve. They achieve extreme commercial success in these periods too, with examples including Tesco, easyJet, O2, Sky, AO and Handelsbanken. Charlie works with leaders of many types and sizes of organisation on achieving this kind of success, covering questions to do with the overall direction, purpose and belief of the top team, their 3-5 year strategy, their propositions and the way they manage their customers’ experiences, and their own culture and beliefs inside the organisation.